** 51% of net profits of all purchases are reinvested back into supporting our community partners' to help them thrive and have a positive impact in their local community and throughout Wales #abetterwales **
An illustrated, comprehensive introduction to Welsh plants and flowers and their habitats, ecology, history and characteristics. Included are chapters on each old Welsh county, i.e. their characteristics and special flowers, and clear guidance is given on how to learn more about these flowers. An essential guide to the world of flowers by a renowned Welsh botanist.
Y Lolfa was established in the mid-sixties, an exciting period of fun and protest when a young Welsh generation believed in the power of revolution and wanted to extend the language to every part of life. Welsh books were, at the time, fairly dull and it was an integral part of Y Lolfa’s vision to create a new kind of publishing that would be lively and challenging – from cards and posters to books.
The company evolved gradually, producing an ever widening range of popular books in both Welsh and English – including a range of books for learners. The company acted as unofficial printers to the new, activist Welsh Language Society, while also producing its own irreverent brand of popular and political material, including the satirical magazine Lol (meaning 'fun' or 'nonsense'), from which the company's name was derived. But the company’s priority, as it remains today, was to inspire Welsh creativity.
Y Lolfa has always embraced new technologies. In the sixties it revealed the artistic freedom offered by photo-litho and in the nineties welcomed the digital revolution and was the first Welsh publishing company to have a website. Y Lolfa now has five-colour and perfector presses with half its turnover coming from commercial print